Listing Overview
Campaign Objectives:
- Generate brand awareness and sales from the 60 million+ expected viewers of the TV show/movie.
- Introduce a younger, global audience to your brand.
- Create extended brand exposure beyond the initial release period of the TV show/movie.
Our Deliverables:
- Work with your team to develop the overall campaign.
- Develop a digital marketing campaign including promotional strategies across Montage channels.
- Produce and distribute individual campaign posts to targeted audiences across channels.
- Manage audience engagement to generate additional promotion.
- Monitor and report on performance throughout and after the campaign.
- Provide a final campaign analysis report with recommendations for future campaigns.
How It Works:
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Partnership Agreement: Week 1 * Align on final partnership scope and timeline.
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Campaign Development: Week 1 * Develop campaign objectives, promotional schedule, and initial promotional asset design.
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Campaign Launch: Week 2 * Begin uploading promotional assets across social media channels and Montage app.
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Campaign Launch: Weeks 2 - 5 * Continue uploading campaign assets and provide ongoing performance updates.
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Campaign Extension: Weeks 6 - 9 * Continue the campaign (for two-month contract).
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Campaign Conclusion * Deliver final campaign readout and recommendations within one week of campaign conclusion.